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Landscape Business Course
Request from Mike Andes
Personal Message from Mike Andes (8:33)
Starting Your Business with $15,000
Mike Andes: Your Personal Business Coach (14:11)
The 36 Month Road Map (28:23)
Licensing, Legal Stuff, and the Grind (18:34)
Your $15,000 Budget (13:35)
Business Name, Logo, Website, Uniform (22:33)
Side Hustle – Part Time Business Owner (11:54)
Technology – Introduction to a CRM (16:35)
Final Exam
Mowing and Landscaping Business Basics
Truck Selection, Trailer Setup, Equipment, and Truck Branding (19:03)
The Secret Sauce – Your Hourly Rate (43:23)
How to Estimate Mowing Services (28:10)
How to Estimate Landscaping Services (35:19)
In-Field Training: Property Cleanup Estimates (3:14)
Technology – Upsells (11:36)
Final Exam
Marketing
Email Marketing – One Click Estimate Emails (8:53)
EDDM and Print Marketing (18:26)
Online Marketing and Website Layout (21:17)
Lawn Care Web Design (7:11)
Other Marketing – Door to Door, Cold Calling (14:59)
Advanced Facebook Advertising (Targeting and Pixels) (29:21)
Final Exam
Bookkeeping and Accounting
Scheduling (12:17)
Invoicing (22:59)
Billing and Important Metrics to Know (16:31)
Interpreting Profit and Loss Statement (Know Your Numbers) (14:46)
Final Exam
Growing the Business to $250,000/Yr
Find, Retain, and Compensate Employees (15:56)
Owner Salary, Distributions, and Job Title (14:14)
$200K, $500K, and $800K+ Checkpoints (9:21)
3 Stages of Stress (Physical, Financial, Psychological) (6:29)
Leadership – Creating a Team (8:32)
Final Exam
P4P | Pay 4 Performance
Why Pay for Performance Is Important (31:48)
What is P4P (5:05)
Implementation (7:03)
2 Page Handout (17:17)
Open Book Management (2:29)
Variable Labor (1:39)
Variable Base Pay (1:22)
Using PM Bonuses for Experienced Crew (1:24)
Explaining Over Time (4:20)
Yellow Slip Breakdown (3:59)
Training Bonus (4:50)
Manual Adjustments (4:12)
What's Next?
Landscape Business Course | Bonus Content
Should I Join Augusta Lawn Care Franchise? (61:36)
Commercial Contracts (13:38)
Create a Hiring System (10:00)
Creating a Team Scoreboard (14:35)
Real World Estimating (19:48)
Webinar: Scaling to $500K
Webinar: Scaling to $1M
Webinar: Hiring
12 Month Planning for Marketing and Execution Strategy
Templates and Documents (26:31)
Studio Lectures | Bonus Content
60 Days From Employee To Owner
Create the Offence, Defence and Special Team for Your Business
How to Exit Your Company (27:55)
Inflation, Wage Price Spiral, and Recessions
KPI’s, Using Leverage/Debt, & Decision Making Frameworks (28:14)
Capacity-Based Growth: The Most Profitable Revenue Markers in Your Business
Creating Your Organizational Structure to Optimize for Profit (25:48)
What to FOCUS on at Each Stage of Growth (35:48)
7 Things to Know Before Starting a Second Location (28:15)
10 Things I Wish I New to Triple Profits in My Business (30:42)
Pricing Strategy: Growth VS Profit Mode (25:21)
Solve This: Spending $20K in Marketing and a $350 CAC (45:04)
Marketing Channels and Marketing Offers MUST CHANGE! (24:21)
Roadmap to Build a $10M Business in 20 Years (17:01)
Real Estate Investing: Why I Turned Down This $3M Offer (37:23)
How to Save 4 Hours/Day (Productivity Hack) (11:46)
Facebook Ads Training (15:22)
11 Tactical Lawn Care Tips in under 27 Minutes (26:41)
Consulting Calls | Bonus Content
Growth Using General Managers and Multi-Locations (Consulting Call) (64:46)
Laid Off and Needing to Start and Grow FAST (Consulting Call) (36:34)
Flat Rate Billing, Compensating Your Trainers, and Partner Distributions (Consulting Call) (56:56)
Cutting Out Low Margin Services at $300K/Yr (Consulting Call) (64:49)
How to Spend $5,000 Per Month in Marketing (Consulting Call) (67:41)
The Challenge of Going from $500K to $1M (Consulting Call) (67:58)
2nd Location Warning and Strategies (Consulting Call) (52:29)
How to Generate More Leads and Stop Wasting Money on Ads! (Consulting Call) (43:34)
Franchise VS Licensing VS Corporate Expansion (57:17)
Starting a Second Location for Window Washing Company (49:39)
Turning Around a 28 Year Old Landscaping Business (49:16)
Creating a Legacy and 12 Location Empire (53:51)
Coaching Call with $3M Business Owner (44:41)
Bellingham Landscape Summit | Bonus Content
Tommy Mello: The Hurdles I Overcame to Build a $100M+ Service Business
Kory Ballard: The Story of Perficut and the Struggles Along the Way
Mike Andes: The Most Profitable Size of Business
Tommy Mello: Onboarding, Training, and Retaining A-Talent
Kory Ballard: Live Consulting / Q&A
Mike Andes: Threats and Opportunities in 2023
Dan Ralphs: What Every 7-Figure CEO Must Know to Get to 8-Figures
Marcus Vandevliet: Employee Training
John Garretson: How P4P Allowed Me to Start More Boring Businesses
Mike Andes: Step Aside Robots + Announcement #1
Dan Ralphs: The Deep Magic That Builds Great Culture
Mike Andes: The Offsite Meeting That Changed Everything
Marcus Vandevliet: Work ON Your Business, Not IN It
Ryan Payne: How to Become Partners With Your Dealers and Suppliers
Augusta Awards Ceremony
Mike Andes: Expect the Unexpected
Marcus Vandevliet: Job Costing & Estimating
Mike Andes: Everything You Can Learn From Close Ratio + Q&A + Announcement #2
Support Track | Women's Panel
Support Track | Man in the Arena + Q&A
Support Track | Sell Yourself + Q&A
Louisville Landscape Summit | Bonus Content
How to Create a Bullet Proof Sales Process (27:22)
Package Pricing Services (24:18)
Creative Advertising Your Customers Will Remember (28:13)
Strategic Planning (36:07)
How to Out Rank the Competition on Google (27:48)
What we Learned Starting our 2nd Location (28:19)
Follow Up Calls: How to Be Cheaper, Faster, Better than the Completion (36:04)
The Real C-Suite Unfiltered (27:01)
Domianting Your Market: Blueprint for Action (28:28)
Camping Out the Close (30:24)
The Journey from Laborer to CEO (31:17)
From Field Worker to Team Builder (60:57)
How to Blow Up Constraints & Unlock Massive Growth (40:37)
How to Focus When Drinking From a Fire Hose (32:46)
The Road from $200k to $800K in Annual Revenue (22:07)
Tactical Tips for a Full Time Relationship with a Full Time Business (31:51)
Managing 4600 Chemical Clients (13:25)
Estimating Systems (9:03)
The Problem with Watching Mike Andes Videos (34:15)
I Don't Want a $1M Dollar Company & It's ok! (29:52)
5 Ways to Automate Daily Ops. (30:15)
10 Mistakes Landscapers Make with Their Team (31:59)
Live Demo of Upcoming Game-Changer (21:37)
How Texting Automation has Changed the Industry (28:26)
Not the Sharpest Tool (Notes from an 8 Figure Entrepreneur) (28:40)
Grade Your Company Scorecard (17:59)
Landscape Summit QnA (44:39)
Put It All Together: Become a Lawn Care Millionaire (Starting with $0)
12 Steps to Build a $1M Lawn Care Business (31:29)
Personal Message from Mike Andes
Complete and Continue